About Goddess Skincare

Danese Smalls

Danese Smalls

Welcome to Goddess Skincare, a sanctuary designed for all those who practice self-love through skincare. I am so happy that you are here! The products available on this site are inspired by my grandmother and a host of strong women who practiced self-love and creativity with relentless discipline.

The recipes and spirit behind our products are alchemized into poetry for the body which mirror the butters and oils my intuitive grandmother once curated for herself to maintain moisture and youthfulness within her skin.

The name 'Goddess' was given to me 20 years ago, when Laurence Fishburne commissioned me to create 18 personalized gifts for his staff members for his film, "Once in the life". Prior to this opportunity, I’ve had the pleasure of working with Laurence Fishburne when I was a Wardrobe Supervisor for the Broadway show "Having our say." During this time, I was also designing scarves which piqued Laurence ’s interest and he began commissioning me to customize head wraps and scarves. Little did I know my designs would become a staple during his red-carpet appearances in the 2000. The success and exclusivity of my designs was what prompted him to once call me "The freelance Goddess"

I have always been inspired by the goddess of my dreams and have allowed my creativity and passion to shape me into the woman I am today. In honor of my ancestry and the lineage of goddesses that came before me, I decided to name my company 'Goddess Skincare'.

It gives me great joy to get to share my products with you and the world. I hope you enjoy your time here at Goddess Skincare. I am confident that you will find the products you need to rejoice and heal your skin.

Ashlee Rose Smalls A.K.A. Ashlee Rose

Ashlee Smalls

Ashlee Smalls is a proud New Yorker by the way of Harlem and daughter to CEO, Danese Smalls. Ashlee has spent the past 15 years in retail management where she has utilized her strong business acumen and team developing skills to drive over 20 million dollars in sales revenue for the world’s leading luxury brands. Referred to as the 'Vibe Curator', Ashlee has cultivated many memorable experiences with her high-profile clients as well as her dear friends. Her passion for building brands and curating marketing concepts to drive sales has been the major player in making this partnership with Goddess Skincare a force to be reckoned with. Ashlee earned her Bachelor of Science in Business Administration with a concentration in Marketing from Johnson C. Smith University in Charlotte, NC. Her passion for luxury and retail background is what made her the best candidate to join hands with her mother to build this dynamic brand. Ashlee is a proud mother of a high school senior named Christian Isaiah.